WooCommerce Loyalty Points & Rewards / Getting Started July 17, 2026

What WooCommerce Loyalty Premium Does

Learn what WooCommerce Loyalty Premium does for points, levels, rewards, referrals, coupons, and customer retention.

Applies to 1.2.2+ Stable Verified July 29, 2026

WooCommerce Loyalty Premium helps store owners build a points-based loyalty program for WooCommerce. Customers can earn points from orders and other actions, move through loyalty levels, redeem points for discounts, and view their reward summary inside My Account.

The plugin is designed for stores that want to encourage repeat purchases without manually creating coupons for every customer.

Simple version: customers earn points, points can unlock higher levels, and customers can use points for rewards.

Main Features

  • Loyalty levels: use customer roles as levels such as Customer, Silver, Gold, or Platinum.
  • Order points: award points when an order reaches selected statuses.
  • Point redemption: let customers use points as cart discounts, coupon rewards, or free shipping rewards.
  • Level discounts: give percentage discounts based on the customer loyalty level.
  • Extra points: reward sign-up, daily login, birthday, first purchase, purchase milestones, reviews, and more.
  • Referrals: reward customers for referring friends by link or referral coupon.
  • Admin tools: adjust customer points, import point balances, and recalculate loyalty levels.

Where Settings Are Located

Most settings are inside WooCommerce → Settings → Loyalty. The Loyalty tab includes these sections:

  • General
  • Extra points
  • Referrals
  • Customization
  • Notification
  • Tools

Premium vs Free

This plugin is WooCommerce Loyalty Premium. When Premium is active, it prevents the older free plugin from running at the same time to avoid duplicate points logic.

For most stores, keep only the Premium plugin active.

Related Guides

Continue from WooCommerce Loyalty Points & Rewards documentation to the complete product workflow.

Evaluate product scope on the money page, use the pillar Guide for decisions and trade-offs, and return here for exact configuration.

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